Veo 3 Isn't Just Cool - It's a Disrupter to Advertising.
- Angie Carel
- Jul 25
- 4 min read
Google Veo 3 and the Rise of AI-Generated Advertising: Why Your Prompt Game Might Be Your Greatest Asset
I’ve been playing around with Veo 3 a lot lately—and I’ve got to say, it still blows my mind every time.
Every. Single. Time.
Here are some examples of what I generated in less than a minute, with a single (albeit complex) prompt. And if you're interested in seeing or trying out the prompt for yourself, it's in the description section in YouTube.
What once took a small village, a hefty production budget, and a few weeks of back-and-forth now takes… what? A couple of minutes and a few bucks for a subscription fee? The fact that this kind of output is not only accessible but affordable is wild.
Of course, I'm over-simplifying the professional process but let's face it. This tech is improving at the speed of AI. The above examples are the worst it's ever going to get. Today, this minute, the outputs have improved, and are cheaper to generate.
We are officially living in the age of abundance—for cinematic, creative video content. And Veo 3 is leading the charge.
It’s not just the fact that Veo 3 can create beautiful footage. It’s that it plugs into tools like Gemini, Canva, and YouTube Shorts—turning this from an isolated tool into a full-stack solution for marketers, entrepreneurs, and yes, even everyday creators.
Small businesses now have access to what used to be enterprise-level capabilities. You don’t need to outsource to a high-end studio or spend tens of thousands on commercial video production anymore. Veo 3 is democratizing access to quality advertising, and I don’t say that lightly.
But it's not magic. There's a learning curve.
Bad Inputs = Bad Ads
The creative bar hasn’t disappeared. It’s just shifted.
We’re no longer limited by what we can create—we’re limited by the quality of our prompts, our understanding of storytelling, and our ability to guide these tools in the right direction.
Experts are still gonna expert.
Because let’s be clear: AI can absolutely produce bland, generic, soulless stuff. That part hasn’t changed.
Just like before, great advertising still requires:
People who understand brand strategy and storytelling.
Sharp creative minds who know what good looks like.
Deep audience insight data that reflects real human experience.
Tools like Veo 3 are incredible—but they’re only as good as the hands (and minds) guiding them.
Which leads me to this:
Get your prompt game upskilled before it’s too late.
Because soon, the competitive edge won’t be who can use Veo 3. It will be who can use it well.
Veo 3 vs Sora: The Battle of the Titans
While I’ve been having a blast with Veo 3, I’ve also spent time with OpenAI’s Sora—and it’s worth mentioning where these tools differ.
Sora has an edge when it comes to precise, detailed control. Think: realistic hair movement, subtle emotional shifts, small environmental nuances. The kind of stuff that matters when you’re trying to hit a creative brief with exacting standards.
That level of control can be the difference between “cool concept video” and “final production asset.” For high-stakes projects, this depth doesn’t just save time—it reduces rounds of feedback, makes creative approvals smoother, and makes the end product feel polished, premium, and brand-aligned.
But for marketers and business owners creating short-form ads, social clips, or branded content at scale? Veo 3 might be your new best friend.
What This Means for Agencies (Hint: It’s Not Great)
Veo 3 isn’t just a cool tool—it’s a disruptor. And that disruption is already being felt by traditional advertising agencies.
• 73% of marketing leaders believe AI will fundamentally reshape the industry in just two years.
So… what happens to traditional agencies?
I’ll tell you: the ones who can’t adapt are going to get left behind. Fast. And you may be sick of hearing it, but it's the truth.
The agencies that survive will be the ones who rethink their value proposition. It’s no longer about controlling production—it’s about creative direction, audience insights, and guiding AI tools to outcomes that resonate.
If your agency is still billing by the hour for creative ideation or logo concepts, I’ve got bad news: clients are already learning to prompt these up themselves. And they’re doing it well.
My Final Thoughts
The AI video revolution isn’t on the horizon—it’s here.
And like all powerful tools, the impact comes down to how we use them. Veo 3 is extraordinary, yes. But it’s not a magic wand. It won’t replace good creative strategy, it won’t understand your audience better than you do, and it won’t magically generate the perfect ad without smart input.
But for the creatives, strategists, and brands who are ready? It’s a freaking game-changer.
Get your prompt game right.
Stay curious.
And don’t blink—because the future of advertising is unfolding fast.
Angie Carel helps corporations and individuals adopt AI with clarity and confidence so they can lead, innovate, and thrive in a rapidly evolving world.
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Visit website to learn more: www.angiecarel.com
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